Marketing Management
Marketing (Def): American Marketing Association
Kotler,
Armstrong
PQul
Mazur,
Mocon
& P.Mcnair,
Element s of
marketing : HA,SEG,SG &Ser,EBM,G,A,S&P,AMMM,CA,UABE
Subject Master
of Marketing: PSEISKPPDSOGSFP
2)
Marketing Concept(Def):
V.S Ramashwamy,
S.Namakumari,
A.Klatt
Robert
F.Hartly
Types of
marketing Concepts
a.
Production
b.
Product
c.
Selling Concept
d.
Marketing Concept
e.
Social marketing Concept
